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Webfountain Abstract
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To compete in the new global economy the number of business decisions that need to be made on a daily basis have increased dramatically. Many of these new decisions are critical to helping businesses understand their changing markets, shifting customer segments and evolving customer preferences. Traditional methods to understand these changes may not support competitive requirements in the future. A growing source of information that can help companies understand their environments is the internet. If the internet is to evolve into this new source of consumer, product and marketplace insights then traditional search and portal approaches will face one of the most interesting set of IT challenges of our time. New approaches will need to be developed to determine authoritative measurements, sentiment measurements, patterns, trends and relationship measurements. These new approaches will also have to scale t! o process on internet content that is expected to grow by four orders of magniture over the next 5 years.
Business leaders are starting to ask questions such as: How can I take advantage of the information on the internet and other data sources to gain better insight on my business, customers and competition? How can I analyze such information for areas such as corporate reputation management, competitive analysis, and product development? What is the impact to my core business processes like marketing, competitive intelligence, product development, if the internet emerges as a rich and constantly changing representation of customers' requirements? What will be future business models that could provide competitive advantage? What technologies will enable the integration and analysis of internet data? |
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