Joint Colloquium Distinguished Lecture Series

Yahoo! Research Berkeley: Designing the Future of Internet Media

blank image Wednesday, September 21st
HP Auditorium, Soda Hall

Marc Davis
Founding Director
Yahoo! Reasearch Berkeley


The challenges of the internet cannot be solved by technology alone. New methods of research and product innovation are needed that enable the iterative design and development of "sociotechnical" systems and applications. This talk will discuss new ways of rethinking the objects and methods of information technology research (especially in the area of multimedia information systems) as well innovation processes for corporate and academic research and development designed to address the challenges and opportunities of large scale internet media systems and applications. We will discuss these issues in the context of Yahoo! Research Berkeley-an innovative corporate-academic collaboration for research and development begun this summer by Yahoo! Inc. and UC Berkeley.

Yahoo! Research Berkeley explores and invents social media and mobile media technology and applications at the intersection of media, technology, and people. Yahoo! Research Berkeley is focused on how we can gather and use media metadata to leverage context (especially from mobile devices) and the power of community (especially through tagging and sharing of media) to enable people to create, describe, find, share, and remix media content (especially photos, video, and audio) on the global internet.


Marc Davis is the Founding Director of Yahoo! Research Berkeley. He is responsible for the technical and creative vision and leadership for the Lab. Prof. Davis is on leave from the School of Information Management and Systems (SIMS) at the University of California at Berkeley where he directs Garage Cinema Research. Prof. Davis' work is focused on creating the technology and applications that will enable daily media consumers to become daily media producers. His research and teaching encompass the theory, design, and development of digital media systems for creating and using media metadata to automate media production, sharing, and reuse. His research projects include: Mobile Media Metadata (context-aware mobile media technology and applications that leverage contextual metadata-spatial, temporal and social-to infer media content and support media sharing and reuse); the Social Uses of Personal Media (social science and design research to learn how and why people use digital imaging in order to support the design of next generation mobile media applications); Media Streams Metadata Exchange (media metadata framework for annotating, retrieving, sharing, and remixing media on the Web); Active Capture (interactive cameras that use signal processing and computer-human interaction to capture high quality, reusable, annotated media assets); and Adaptive Media (adaptive media templates and automatic editing functions to mass customize and personalize media).

Prof. Davis earned his B.A. in the College of Letters at Wesleyan University, his M.A. in Literary Theory and Philosophy at the University of Konstanz in Germany, and his Ph.D. in Media Arts and Sciences at the Massachusetts Institute of Technology Media Laboratory. As part of his doctoral dissertation at the MIT Media Laboratory, he developed Media Streams, an iconic visual language for annotating, retrieving, and repurposing digital video. At the MIT Media Laboratory, Marc Davis co-founded the Narrative Intelligence Reading Group, which innovated interdisciplinary discourse at the intersection of literary and media theory, artificial intelligence, and media technology and design. From 1993 to 1998 at Interval Research Corporation, he led research and development teams in creating automatic media production technology. In 1997, he was an invited contributor to the 50th Anniversary Edition of the Communications of the ACM, for which he wrote a vision piece about the next 50 years of media technology. From 1999 to 2002, Marc Davis was Chairman and Chief Technology Officer of Amova, Inc., a developer of media automation and personalization technology. At UC Berkeley, Prof. Davis is a Co-Founder and Executive Committee Member of the new interdisciplinary UC Berkeley Center for New Media (CNM), an Advisory Board Member of the Art, Technology, and Culture Colloquium (ATC), and an Affiliated Faculty Member of the Berkeley Institute of Design (BiD).

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