EECS Joint Colloquium Distinguished Lecture Series
Dr. Ravi Subramanian
Vice President, Systems Engineering, Morphics Technology, Inc.
Wednesday, November 15, 2000
Hewlett Packard Auditorium, 306 Soda Hall
Fundamental changes are taking place across the wireless industry as it matures into a mass consumer electronics market characterized by rapid growth, innovation, and intensifying competition. Every consumer market follows an evolution called "deconstruction," where key pieces of the product value are pulled out of established strongholds, thereby giving rise to new businesses and industries. The deconstruction of the wireless industry is already starting to take place. As pricing pressure mounts across the industry, service providers are demanding lower prices to cut subsidies and new non-voice providers are entering the market. At the same time, the largest service providers are evolving into customer marketing organizations, focusing on maintaining their subscriber populations - all of this while spending tens of billions of dollars on new spectrum. The global transition to 3G is happening in the midst of fundamental changes in the industry value chain. There is an increasing tension between service providers, network operators, equipment manufacturers, and semiconductor vendors. In this talk, the deconstruction of the wireless industry will be played out. A look at the recent history of the wired world going broadband has a lot to teach us about the wireless world. And the challenge of a multi-standard, multi-service environment will create new attackers and destroy some incumbents. We'll finish by taking a look at what these attackers are doing to the incumbents.
Ravi Subramanian is a Co-founder and VP Systems Architecture at MorphICs Technology, a wireless communications start-up developing software-reconfigurable chips for the new generation of 3G wideband wireless communication networks. Prior to launching Morphics, Ravi was Director of the Digital Signal Processing Products business group at Synopsys, Inc., where he had business line responsibility for DSP design tools and Digital Communications IC design services. From 1991-1995, Ravi was with the Communication Systems Research Laboratory at AT&T Bell Laboratories, where he headed the Digital Communications Research Department. His work at AT&T focused on research and development of novel RF and all-digital transceivers for CDMA, TDMA, and OFDM wireless communication systems. He was recognized as a key contributor on the design and development of the AT&T (now Lucent) Microelectronics SCEPTRE(TM) GSM chipset, the leading merchant GSM antenna-to-speaker solution in the market today. Ravi received his Ph.D. in Electrical Engineering and Computer Sciences at the University of California, Berkeley in 1991, and his B.S.E.E. ('87) with honors from the California Institute of Technology, Pasadena, where he was the recipient of the AT&T Outstanding Scholar Award. He has 26 refereed publications and 10 patents issued in the areas of digital wireless communications, VLSI architectures, and signal processing techniques for mobile communications. Ravi is listed in Marquis' Who's Who Worldwide in Science and Technology.