B2B Commerce: Enabling Integrity in Electronic Marketplaces

EECS Joint Colloquium Distinguished Lecture Series

pic of Colin Parris

Dr. Colin Parris
Vice President, E-Marketplace Solutions, Tivoli Systems, an IBM company

Wednesday, November 8, 2000
Hewlett Packard Auditorium, 306 Soda Hall
4:00-5:00 p.m.


Electronic marketplaces (e-marketplaces) aggregate online buyers and sellers in a central, virtual, location enabling them to trade, communicate, and collaborate in a real-time, dynamic, and efficient manner that provides considerable financial and strategic benefits to buyers and sellers.

The key values to the buyer are the lower selection costs (i.e. the aggregating of multiple sellers in a single location), the faster time to market afforded by this instant access to seller, and the ability to engage multiple sellers to ensure the best price to the buyer. While the sellers' major benefits are their increased exposure to the new sales opportunities resulting from the efficiency in reaching larger markets, and the ability to receive the true "market" value of their products due to the aggregation of needy buyers. As e-marketplaces offer considerable value to both buyers and sellers they are expected to experience incredible growth in the volume of trade transacted over the next few years ($2.8T USD in transactions by 2004).

Within this burgeoning growth area there are three major newly emerging trends, centered on the confidence or business integrity needed in e-marketplaces, driving the need for management and security solutions in this market. The first trend is the increasing complexity of e-marketplaces as they integrate fundamental business processes (i.e. billing, fulfillment, etc) and collaboration and community functions into this already complex mix. This increased complexity engenders the need for solutions that can manage the availability and performance of the e-marketplace service. The second trend is the need to protect the e-marketplace from incidences of security violations and fraud that are on the increase. This need is essentially to provide a "sense of trust" in e-marketplaces by providing security features to ensure that there are no unauthorized users, controlled access to resources, no invasion of privacy, nor denial of service. The third trend is associated with the integration of on-ramps (portals, other marketplaces, private exchanges, etc) and third-party services into exchanges and marketplaces. The challenge to the e-marketplaces has been in ensuring the integrity of these linkages, and their availability and performance as dictated by service level agreements between e-marketplaces and their participants.

In order to support these much needed security, availability, and performance functions we require a series of interconnect technologies that support a range of functional capabilities that include authentication and identity mapping, authorization enforcement, audit, availability and performance management, privacy management, business level management views, and tracking and reporting.

In this talk we present an overview of this emerging space and discuss some of the fundamental technologies that we believe are and will be needed to support this notion of e-business integrity.


Dr. Colin Parris is the vice president, e-Marketplace solutions at Tivoli Systems, Inc., an IBM company headquartered in Austin, Texas. In this role he has general management responsibility for a business unit focused on creating and deploying management and security solutions for the multi-billion dollar B2B Electronic Marketplace market. This responsibility includes strategy, marketing, product integration and development, business development, sales, and support.

Previously, Dr. Parris was the vice president of strategic business development for the Internet Business Unit at Tivoli, responsible for the determination and creation of new market opportunities and the development of alliances in the area of web-based services. He was also responsible for corporate wide strategy in the web-based services area and led Tivoli's B2B initiative.

Prior to joining Tivoli, Dr. Parris worked at IBM as the director of Blue Integrated Computing Environment (ICE) Solutions in the Network Computing Software Divisions (NCSD) in the IBM Software Group (SWG), responsible for strategy and business development for the then, newly emerging, network resident applications (i.e. Internet middleware) marketplace.

Dr. Parris received a Bachelor of Science degree in Electrical Engineering at Howard University, a Master's degree in Science of Management from Stanford University, a Master's degree in Computer Science from University of California, Berkeley, and a Ph.D. in Electrical Engineering at the University of California, Berkeley. He has also received various technical and community honors and awards.